For our annual business plan conference in Las Vegas, I led the creative direction for BeatBox’s first-ever immersive room—transforming a standard presentation into a virtual BeatBox camp. Instead of sitting through decks, distributors were “transported” into a camp-style journey where each stop featured interactive presentations and hands-on activities tied to our 2026 goals. From the narrative flow and visual world to the environmental graphics and motion content, I built an experience that made the business plan feel less like a meeting and more like an adventure—memorable, playful, and built to deepen our connection with our distributor partners.