As Creative Director, I led the launch of our Green Apple flavor from concept to reality—owning everything visual and experiential. I conceptualized the story behind the packaging to transport consumers to the “party planet,” then built out the assets to represent a flavor that taste out of this world—directing photoshoots, crafting 3D motion videos, and developing POS that explodes with color at retail. I also concepted and designed influencer boxes as collectible art pieces, making the unboxing feel like the first track drop of the night: shareable, playful, and made for the feed.