BEATBOX
x INSOMNIAC

I led the creative for the BeatBox x Insomniac “Cosmic Grape” collab—an exclusive festival flavor born from a true co-creation between the Insomniac team and the BeatBox creative studio. Together, we built a neon, outer-space party universe around the drink: from trippy, cosmic packaging that glows in a sea of festival lights, to visual worlds that feel like stepping into a late-night set. The idea was simple: give ravers something that doesn’t just match the energy of the festival, but tastes and looks like the night itself.