I redesigned the entire BeatBox packaging system—taking it from two-color boxes to a full-on rainbow universe. Every flavor now lives in its own story: from party planets in outer space, to party islands, to a party at the core of the earth. The idea was simple: BeatBox doesn’t just show up to the party, it brings the party—starting with its iconic, colorful pack that grabs you from across the aisle and pulls you into its world. I also manage 40+ SKUs across 3L party boxes, variety packs, 330mL formats, and our European launches, making sure every touchpoint feels cohesive