Realty ONE Group.
Painting the Nation GOLD .
I led the creative transformation of Realty ONE Group from an average real estate company into a lifestyle brand with a distinct, art-driven identity. With the concept of “Painting the Nation Gold,” I introduced bold graphics, gold-forward storytelling, and signature doodles that brought the brand’s story to life across campaigns, social, and sales touchpoints—setting a new standard for look and feel innovation in the industry.
The UNbrokerage.
I developed the campaign concept for The UNbrokerage—positioning it as a brokerage that delivers more than the competition because Coolture is the core. I translated that idea into a bold, lifestyle-driven creative platform that celebrates community, self-expression, and belonging—turning the brand from “real estate services” into a movement agents want to join and represent.
